2018 Sustainable style challenge review

So way back at the start of the year I set myself a sustainable style challenge to reduce my clothes waste and fashion footprint on the planet. Read on to see how I managed.

My sustainable style challenge was a personal challenge that I set myself at the start of the year to reduce my fashion footprint and to move away from using the fast fashion industry. You can read the original post with full terms of the challenge here.

I am very pleased to say, that bar one deviation on my part, and one present received, I totally managed to stick to the challenge, and once more I found it enjoyable and rewarding. It’s a great feeling to know that you are supporting brands that care for the planet and its employees (I have found that usually high ethical standards and sustainability seem to go hand in hand).

My sustainable style challenge started off fairly easily at the beginning of the year.

In hindsight, this was probably due to the fact that it was my birthday in November and with Christmas I had received a couple of new pieces. All I bought in January were some Starseeds leggings which are made from organic cotton and ethical manufacturing processes. Thankfully the use of organic cotton is growing with more and more companies switching to organic, or are at least including it as an option in some of their ranges.

My sustainable style challenge was heavily saturated with organic cotton goods. I found some great simple T-shirts from Rapanui that have washed really well and look as good now as they did when I bought them.

Nude Ethics is a British Brand that I discovered early in the year is probably my favourite find.

The designs are really simplistic with a great colour palate. The price point is really excellent too, I always feel they have a real designer look about them. I actually ended up making two purchases from the brand in the year, and I am certain I will be making more in the future. You can read more about the brand when I spoke to them earlier in the year here.

I surprised myself by always leaning towards casual clothes for my purchases.

At the start of the challenge I really thought I would miss buying clothes for ‘special’ occasions but this wasn’t the case at all. I found wearing older pieces was a real pleasure and obviously no one even cares where you get your outfit from or if its re-worn. I discovered the brand Ethcs for great sports wear and casuals. They are a vegan company making great quality unisex pieces. Ragtrade Clothing Co and The White T-shirt Co are also great brands I have discovered.


A couple of my purchases were made from Depop.

Black skinny jeans are pretty much as my work uniform, but I find they fade fairly quickly with repeat washing. I managed to find (quite quickly and easily) 2 pairs of Topshop Joni jeans that were pre-loved and lightly pre-worn for a fraction of the price of the high street.

I did make one purchase which I would call a ‘luxury’ product which was a LF Markey Jumper.

Usually this brand would be above my pocket allowance, but I got this jumper in the sale and it had about £100 off! This is a modern design lead brand with high ethical values, with carbon neutral shipping and eco-friendly packaging.

Midway through the year I was a bridesmaid, which involved some high street purchases. The beautiful bride had Eco friendly living on the brain when she picked the outfits, which where black tops and grey skirts so that we can wear them again and not just for the wedding. I have since worn mine several times with different combinations, so definitely making the most of it.

Recently for my birthday I received 2 bamboo vests from Boody Wear.

These are really soft and comfortable and have washed excellently. Bamboo is another of my favourite materials, with these Positive Outlook joggers being a staple for me when at home and running errands.

Towards the end of the year I read the book A Curated Closet, you can read my full review here, but it essentially helps you to define you style and to construct a concise wardrobe true to you lifestyle. I really recommend it and will be taking my new found dressing skills into 2019 for more sustainable dressing.

To summarise the  sustainable style challenge, I think its really taught me that I don’t need new clothes for every occasion.

Spending a little more on well made and ethically manufactured clothes really makes a difference to how I feel and it doesn’t limit buying choice. I would really recommend for anyone wanting to change the way they shop to set yourself a challenge with some guidelines and set yourself some goals to stick to, it turns out to not be as difficult as you may think!

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